You have to go beyond explaining the experience you bring to the table to explain how you will market and operate a business with that experience serving as a cornerstone.
Without a plan for how the business will run, readers cannot truly judge how you expect the business to succeed.
And while there is never a guarantee that the goals set for the firm are appropriate or achievable, advisors typically know what they can achieve based on historical performance.
The secret sauce here is not to be right, but to get into the practice of documenting goals and tracking their progress.
Under each goal, he outlines the specific activities that must be executed to achieve that goal.
He then assigns a staff member in the firm to be the “owner” of those activities, essentially creating accountability and an easier method of tracking results. If it is simple math like 10 new clients averaging 1M each, then that is a pretty measurable goal.
The strength in the plan is not the plan itself, but the process and the practice of documenting goals and then revisiting them.
Financial advisors should check in on their goals at least twice a year: once at the end of the calendar year to assess what they have achieved, then again at mid-year (now) to ensure they are on track to meet their goals.
From blogs and articles, even You Tube videos, there is no shortage of help for financial advisors who seek to adopt this time-tested practice.
Services like Acti Fi and Client Wise provide automated methods to execute client engagement surveys and uncover growth.