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Knowing what your customers look like demographically can be a tremendous help with everything from pricing to products.For example, if you have a significant Hispanic population you might offer specialty goods for holidays like Día de los Muertos.
Use this section to give information on the types of goods and services you will offer and your rationale behind them. Don’t just mention that you will offer cupcakes; give flavors, colors, and any other detail that can help the reader almost taste your vision.
Also include some of the necessary logistics like location, any specializations, your bakery’s description and mission statement. Maybe you have items that are of your own invention or perhaps it’s your theme that makes you stand out.
It might be helpful to define your “ideal customer” here.
Just because you know that your bakery will offer the best selection of gluten-free cupcakes in the city, doesn’t mean that your potential customers do.
Either way, be descriptive about what makes your bakery unique.
While the section above looked internally at your bakery’s offerings, this section is dedicated to looking outward to the market landscape.
A business plan needs to include plans for the present and the future.
Ask yourself questions like: To get started, really think about all of the answers to questions relating to the present and future of your bakery. Maybe take a weekend retreat to get it done, or even talk it through with your family or advisers.
This is the space to introduce the key members of your bakery.
Mention any business partners and how you will distribute and delegate operations.