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As such, having the right online marketing strategy can help you secure new customers and gain competitive advantage.The four key components to your online marketing strategy are as follows: Section 10: Conversion Strategy Conversion strategies refer to the techniques you employ to turn prospective customers into paying customers.
In this section of your marketing plan, consider each of these alternatives and decide which ones will most effectively allow you to reach your target customers.
Section 9: Online Marketing Strategy Like it or not, most customers go online these days to find and/or review new products and/or services to purchase.
For example, Fed Ex’s USP of “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery.
Section 4: Pricing & Positioning Strategy Your pricing and positioning strategy must be aligned.
Document such companies in this section of your marketing plan and then reach out to try to secure them.
Section 12: Referral Strategy A strong customer referral program could revolutionize your success.
In this section of your plan, document which conversion-boosting strategies you will use. Section 11: Joint Ventures & Partnerships Joint ventures and partnerships are agreements you forge with other organizations to help reach new customers or better monetize existing customers.
For example, if you sold replacement guitar strings, it could be quite lucrative to partner with a guitar manufacturer who had a list of thousands of customers to whom it sold guitars (and who probably need replacement strings in the future).
While your business doesn’t necessarily require offers, using them will generally cause your customer base to grow more rapidly.
Section 7: Marketing Materials Your marketing materials are the collateral you use to promote your business to current and prospective customers.