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This is followed by a brief overview of the technical functionality and enabling technology of each organisation’s web site.
The evolution of e-business or the uptake of e-business practices has become popular to .... A speculative analysis of electronic commerce business drivers is proposed together with an analysis of revenue generation and returns on investment.
is important to anticipate them and make use of them as good as possible .... Business management: statistics, decision support systems, Page 1 of 10 E-Business Strategy & Management (GBAT9117) Assignment 1 Comparative Study of Two E-Business Sites Assignment: Choose two web sites belonging to companies of the same industry. a) For each site: • Briefly describe whether the site is a B2B or a B2C website; • What functions does each site offer? • Briefly describe what technologies enable the user to interact with the site. The paper concludes with a proposition that the construct of each organisation’s web site reflects a fundamental difference in business strategy.
Table 2: Comparison of Features and Benefits Feature / Benefit Flight booking function Fare query Ansett Qantas 4 4 4 4 Destination Marketing Alternative flights suggested Special deals Flight arrival / departure information Customer loyalty program Join loyalty program online Query loyalty program status and points online Award bookings online Freight information 4 8 8 4 4 4 4 4 4 4 4 4 4 4 4 8 4 4 Unaccompanied baggage freight service Corporate gifts & souvenirs 8 4 8 4 Corporate contact details Corporate Information 4 4 4 4 Press releases Ability to send e-cards 4 4 4 4 Caters for non-English speaking users User feedback function 4 8 4 4 Notes Ansett requires user preregistration, Qantas allows access without preregistration. Ansett has no joining fee, Qantas charges a fee to join Qantas provides extensive freight services including online booking and tracking – mainly for corporate customers.
Qantas souvenirs (model planes, watches etc) available via Qantas on- line shop.
E-Business Strategy & Management (GBAT9117): Assignment 1 : Linda Stewart : August 2001 Page 4 of 10 Comparison of Features and Benefits Table two lists the features and benefits of the two sites identifying which site provides which feature/benefit.