E-Business Assignment

E-Business Assignment-28
This is followed by a brief overview of the technical functionality and enabling technology of each organisation’s web site.

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The evolution of e-business or the uptake of e-business practices has become popular to .... A speculative analysis of electronic commerce business drivers is proposed together with an analysis of revenue generation and returns on investment.

is important to anticipate them and make use of them as good as possible .... Business management: statistics, decision support systems, Page 1 of 10 E-Business Strategy & Management (GBAT9117) Assignment 1 Comparative Study of Two E-Business Sites Assignment: Choose two web sites belonging to companies of the same industry. a) For each site: • Briefly describe whether the site is a B2B or a B2C website; • What functions does each site offer? • Briefly describe what technologies enable the user to interact with the site. The paper concludes with a proposition that the construct of each organisation’s web site reflects a fundamental difference in business strategy.

Table 2: Comparison of Features and Benefits Feature / Benefit Flight booking function Fare query Ansett Qantas 4 4 4 4 Destination Marketing Alternative flights suggested Special deals Flight arrival / departure information Customer loyalty program Join loyalty program online Query loyalty program status and points online Award bookings online Freight information 4 8 8 4 4 4 4 4 4 4 4 4 4 4 4 8 4 4 Unaccompanied baggage freight service Corporate gifts & souvenirs 8 4 8 4 Corporate contact details Corporate Information 4 4 4 4 Press releases Ability to send e-cards 4 4 4 4 Caters for non-English speaking users User feedback function 4 8 4 4 Notes Ansett requires user preregistration, Qantas allows access without preregistration. Ansett has no joining fee, Qantas charges a fee to join Qantas provides extensive freight services including online booking and tracking – mainly for corporate customers.

Qantas souvenirs (model planes, watches etc) available via Qantas on- line shop.

E-Business Strategy & Management (GBAT9117): Assignment 1 : Linda Stewart : August 2001 Page 4 of 10 Comparison of Features and Benefits Table two lists the features and benefits of the two sites identifying which site provides which feature/benefit.

Note that although both organisations provide customer loyalty programs the features and benefits of those programs are outside the scope of this paper.Ansett displays more destination information than Qantas but both sites display information about routes, flights, fares, aircraft, travel comfort and corporate details.User feedback Both sites provide facilities to capture user feedback.Enabling Technology Both sites are virtually identical in their use of technology.Both: • Require the use of either Netscape Navigator V4.0 or greater or Microsoft Internet Explorer V4.0 or greater as browsers; • Use Hyper Text Markup Language (HTML) V4.0 and Javascript to build site pages; • Use Secure Sockets Layer (SSL) to provide encryption of sensitive or personal information; • Store cookies on the user’s web browser to record user preferences; • Link the web site to databases facilitating data query and extraction; • Link the web site to other affiliated external organisations.Image Both sites’ homepage facilitates speedy information access.Qantas places flight booking and fare query functions on its homepage whereas Ansett requires users to switch to the appropriate function to book flights and check fares.The Qantas homepage is a confronting bright red with white text, the colour scheme in the rest of the site being more user- friendly.The Ansett homepage is more subdued, using colour to indicate functions.Ansett is more comprehensive than Qantas Qantas has a more extensive range of card images Ansett has a Japanese web site Qantas provides customised feedback forms relative to type of issue.E-Business Strategy & Management (GBAT9117): Assignment 1 : Linda Stewart : August 2001 Page 5 of 10 Feature / Benefit Downloads Ansett Qantas 8 4 Technical support 4 4 Notes Qantas allows downloads of specific software (QANTIM), wallpapers, and screen savers.


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