Five Year Business Plan

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Implementation of our 20-year Future Museum strategy, adopted in 2012, and now our Five-Year Strategic Plan, will help us realise this vision for a culturally rich and creative Auckland.

Our Future Museum strategy enables the Museum to look up and look ahead.

We have brought the collections to the world by making them widely available online.

Our priorities for the next five years centre on enriching the visitor experience, extending our reach and impact, fostering new research questions and debate, and supporting social belonging and participation.

As kaitiaki (guardians), responsible for caring for more than 4.5 million treasures, we hold the ‘DNA’ of Auckland.

In recent years, we have worked with communities to better understand our taonga and have doubled our investment in their care.It covers objectives, strategies, sales, marketing and financial forecasts.A business plan helps you to: You’ll need a business plan if you want to secure investment or a loan from a bank.The priorities set out in this Plan will be realised through actions and measures to be included in Auckland Museum’s annual planning process.We embark on this strategy from a strong base, with many examples of success and recognition, locally and internationally.The objectives in the Auckland Plan and Toi Whītiki – the Arts and Culture Strategic Action Plan for Auckland – are at the heart of what we believe and do.Our vision at Auckland Museum is ‘He Oranga Tangata Ka Ao – Enriching lives: Inspiring Discoveries’.The adoption of this plan marked a major milestone for both the city and the community which began in 2012 with the adoption of the Sunshine Ordinance.The Strategic Plan provides a clear statement of where the city is going and how it intends to get there.Read about the finance options available for businesses on the Business Finance Guide website.It can also help to convince customers, suppliers and potential employees to support you.


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