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In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Also, to help you out, here is my proven business plan template, that allows you to quickly and easily complete all the sections of your business plan.17 - Management Team Gaps Particularly if you’re a startup venture, you will have holes in your team; roles that you’d like to fill later. 20 - Financial Highlights Your full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights.
For example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors.
In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.
For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?
Section V - Competitive Analysis Your Competitive Analysis section has three sub-sections as follows: 7 - Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution.
Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services.
Section IV - Customer Analysis Your Customer Analysis section has two sub-sections as follows: 5 - Target Customers Your Target Customers section precisely identifies your current and/or intended customers.
Your business plan outline is the first step in organizing your thoughts.
And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.
Start your Executive Summary with a brief and concise explanation of what your company does. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.
Next, explain why your company is uniquely qualified to succeed. Section II - Company Overview 2 - Company Overview The Company Overview section provides a brief history of your company.