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The SWOT Analysis is an assessment of a business’ various internal strengths, internal weaknesses, external opportunities and external threats.
The Du Pont System of Financial Analysis This Du Pont system is a method of financial analysis.
This method of financial analysis examined a firm’s various financial statements and also its financial operations so that a better understanding of the company’s financial performance can be developed.
Competitor Profile Matrix The Competitor Profile Matrix or the CPM as it is commonly referred to is one of the most fundamental analytical tools for the business school student or business executive to make use of.
The CPM allows the student or executive to compare the critical success factors and SWOT factors of one firm against those of its primary competitors in a given marketplace.
This strategy development process derived from the SWOT Analysis is referred to as the TOWS Analysis which translates into matching the external threats and opportunities with the firm’s internal weaknesses and strengths.
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The BCG Matrix The BCG Matrix stands for the Boston Consulting Group which is a marketing research company located in Boston.
Marketing Audit The typical Marketing Audit is utilized in order to evaluate the effectiveness of a firm’s overall marketing and branding strategy.
The Marketing Audit interprets the firm’s internal and also its external marketing elements such as its marketing collateral, marketing spend and target market information.
This BCG Matrix facilitates the identification of a firm’s various business units or products to be divided into a series of four different categories.
These four categories are typically identified as being the following: Relative Market Share given in High and Low terms and Market Growth Rate given in High and Low terms.