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For example, a prominently displayed banner leading to a special gift guide can inspire and entice a consumer to add a product to their shopping basket (that’s merchandising) and when the customer completes checkout, it’s classified as sales.
Each of these websites offer tangible products you can order and have sent to you. Merchandising businesses can offer any type of products, can be independently owned or part of a chain, and can be a physical store or an online business.
The differentiating factor is what it offers - whether it provides finished products to consumers or services.
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Although sales and merchandising are two closely related functions, they are not the same thing.
Merchandising is the process of leading a customer to a sale, while the term “sales” refers to a consumer actually selecting a product and completing a purchase transaction.Think of the last time you went shopping for food, household items, or personal supplies. That store had purchased the items wholesale from a distributor or a manufacturer and made it available to you.While the store may have been required to purchase in large quantities, they offer the product to you in a small, personal-use size.Try it risk-free A merchandising business, sometimes called merchandisers, is one of the most common types of businesses we interact with daily.It is a business that purchases finished products and resells them to consumers.Companies who provide services are not considered merchandising businesses, unless they offer merchandise as part of their service.For instance, if you go to a tanning salon, the tanning session is considered a service.However, if the salon offers tanning lotions, creams, and tanning enhancers, it could be considered a merchandising business because it has products available for you to purchase.There are virtually thousands of examples of merchandising businesses. It is likely full of stores considered merchandising businesses.Just walk down the center aisle and turn your head to the right and then the left - you will see store after store offering merchandise for sale. Most grocery stores offer row after row of products you can buy, take home, and either enjoy the items as-is or create delicious dishes from the goods you purchased.It doesn't matter if the store is an independent mom and pop shop or a national chain.