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Leave the discussion of risks, obstacles, and challenges for the body section of your plan.Try to use a positive tone and language in your summary.A tightly informative introduction, body, and conclusion should allow someone with no prior knowledge of your business or industry to read your executive summary and understand the key findings from your research, and the primary elements of your business plan.
While writing your executive summary, read through your business plan and take the most vital information from each section.
Numbers, facts, and goals in your business plan should be congruent with your executive summary.
In this article, we’ll walk you through how to write an effective executive summary.
Research is only truly valuable when it’s able to inform business decisions and strategies.
An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings and takeaways from research, as well as proposed courses of action.
Sample Of Executive Summary Of A Business Plan
For example, if a company performs a competitor analysis prior to deciding whether or not to move in different strategic direction, a business plan would be put together to articulate findings and suggest next steps.If you write long documents, you probably need to write executive summaries, whether you are in banking, real estate, insurance, manufacturing, law, education, or another type of organization. If the summary mentions findings, the report should include findings--not observations. Whatever the executive summary highlights must be included in the report.The questions and answers below will help you ensure your executive summaries are relevant and useful. An executive summary is a brief section at the beginning of a long report, article, recommendation, or proposal that summarizes the document. People who read only the executive summary should get the essence of the document without fine details. As a 30-second or a one-minute version of the entire report, the executive summary should answer the reader's questions in brief. Here is a 99-word executive summary of an internal audit report written for company executives: Scope and objective: Internal Audit performed a review of business activities at the Blue River Plant to determine the level of compliance with established policies and procedures. If the summary cites results, the report should describe results--not outcomes. Likewise, the report should not contain major points that did not appear in the summary. Including too little or too much in the executive summary.Your executive summary should highlight the best features of your business plan.For example, if you’ve identified a primary advantage that your plan proposes you should be leveraging, your executive summary should include this advantage.This business plan would open with an executive summary.As such, an executive summary quickly becomes the most important element of any business plan.Including a thought-provoking statistic, or an inspiring and relevant quote at the beginning of your summary will capture the reader's attention and get them thinking on the track that you want them to.Your executive summary should focus only on the positive elements of your research and business plan.Once research is performed, there is work to be done in terms of packaging findings in a way that easily communicates the need for an altered strategy to leadership.The most straightforward way to do this is to create a business plan that includes all of your research, findings, and suggestions.