Sony Corporation Future Tense Case Study

Sharp electronics for example is way much advanced in the development of LCD technology.

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This case was the first prize winner in the 2009 John Molson MBA Case Writing Competition.

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But in the late 1990s, it lost its leadership position in many product lines in which it was operating.

Analysts attributed this to the silo culture prevailing in the organisation.

In February 2009, with the aim of addressing the issue of its silo culture, Stringer announced a reorganisation that involved changes in the organisation structure.

Through this reorganisation, he sought to transform Sony into an innovative and agile company.

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