” In fact, “what you can learn from Toyota is something even Bill Gates has pondered publicly.” What doesn’t surprise anyone familiar with Toyota’s strategic history is that the company “never makes rash moves or false promises.” One obvious example of Toyota’s approach is the Prius hybrid. franchise’ even though ‘both of us had the same tea leaves, the same research. Is oil going to become more plentiful or less plentiful?Jim Press, president of Toyota Motors North America, said that ‘about the same time the Prius made its debut, Ford rolled out the huge S. Is the air going to become cleaner or more polluted?Toyota is the leader of the hybrid technology with its Prius.
Setting out EV sales goals, the world's second-biggest automaker by sales after Volkswagen said it needed to accelerate the pace of battery development, as tightening vehicle emissions regulations would require a steep increase in manufacturing capacity for more powerful batteries.
China, the United States and a growing number of other countries are forcing automakers to make low-emissions cars, spurring competition to develop EVs even as battery-operated cars currently comprise just a sliver of the global market."As a mass-market automaker we need to expand our offering of electric cars," Executive Vice President Shigeki Terashi said at a briefing in Tokyo. Last year, plug-in hybrid petrol-electric vehicles and all-battery EVs made up just over 1 percent of global auto sales, showed data from the International Energy Agency.
The announcement surprised some industry players as the automaker had long touted a green-car strategy focusing mainly on plug-in hybrid and fuel-cell vehicles (FCVs).
Terashi, who heads Toyota's EV Business Planning Department, said the automaker was not shifting focus from FCVs to EVs, but rather planned to increase offerings in both segments.
’ Toyota’s overarching principle, according to Press, is ‘to enrich society through the building of cars and trucks’, and the company’s decision to pursue hybrids ten years ago was the answer to the question, ‘What’s the right thing to do to sustain the ability to sell more cars and trucks?
’ The New York Times Magazine article quoted a Toyota employee who said that ‘Toyota expects to be in business 100 years from now, long after oil has been depleted or rendered unusable because of its carbon content, and for that reason it has placed all its bets on hybrid technologies.’ Is your business equally prepared?
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Nissan introduced the first all-electric vehicle called the Nissan Leaf, and General Motors thinks they’re going to have a breakthrough with the Chevrolet Volt, a hybrid car running on rechargeable batteries.
(Case, paragraph 10, ‘Nissan, one of…gasoline engine kicks in.’).