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The choice of location should depend on the following factors: - Your budget.Low rent and high visibility rarely come hand in hand.
First and foremost, it’s a Management Tool, It forces you to think through important issues you may not otherwise consider The recipe to grow your law practice If you are going to buy a book, look for one that offers general advice and suggestions applicable to all businesses.
And, if you choose a software package, eliminate the “techy” things like their numbering system; that is a dead giveaway that you’re using a software program. Suggestion: Don’t just buy one from an online bookstore.
Take the time go through a table of contents and thumb through.
Examples available from Barnes & Noble: 2 The Executive Summary For some businesses this is the most important part of the business plan because it summarizes what the company does, where it is going and how to get there.
- Differentiation strategy sets your business apart from competitors by offering a unique feature.
Say, you could create a better menu, focus more on the atmosphere or offer more in-house entertainment.
- Concentration strategy implies focusing on specific clientele only and avoiding competition in the first place.
For instance, when opening a whiskey bar you should rather market it to one specific segment of population (those with higher income), rather then everyone else.
We’ll talk of more specific marketing techniques to help you dominate the market and attract more customers shortly.
Before that, you’ll have to make another important decision.